What's Behind BMW's Heart of Joy? The heart of BMW's Neue Klasse is set to bring a new joy of driving. The fundamental idea is based on four high-performance computers - the Heart of Joy is one of them. Can the Munich team also convince petrolheads with this? Thomas Geiger
BMW and Alibaba Deepen Strategic Partnership in China BMW and Alibaba announced an expanded partnership in China, accelerating the integration of Alibaba’s Qwen large language model into BMW’s Neue Klasse models. This collaboration is part of BMW’s strategy of increasing cooperation with Chinese tech companies. Benjamin Müller
New Perspectives for BMW Drivers A quarter-century after the iDrive, BMW is initiating the next revolution in the cockpit and introducing a new user interface with the Neue Klasse. Development chief Frank Weber aims to open the eyes of not only customers but also the competition. Thomas Geiger
